The promo opens with a number of male and female voices making a series of empowering statements, like: “These barriers are not going to stop me.”
In addition to the video, Beyoncé also shared images of herself wearing pieces from the range with the caption “Ivy Park January 18.” In one picture she is seen perched on a bicycle while wearing a maroon bodysuit and boots.
Another picture shows the star styled in an orange dress, which features the signature Adidas stripes down the sides of the long, puffed sleeves. She poses in an orange-hued room.
In April last year, Beyoncé announced “the partnership of a lifetime” with sportswear giant Adidas, which saw her become a creative partner for the brand.
She was also brought on board to develop new footwear and clothes for Adidas.
“I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she told Elle magazine.
“This new line is fun and lends itself to creativity, the ultimate power.”
The original Ivy Park — named after Beyoncé’s daughter, Blue Ivy Carter, and Parkwood Park in her native Houston — was co-founded with British retailer Topshop and introduced in 2016.
The singer’s company Parkwood Entertainment acquired full ownership of Ivy Park in November 2018.