For years, celebrities of a certain stature have done their best to ensure that they have complete control over everything to do with their lives.
This has often included trying to trademark names and phrases that are associated to them – but it has not been an easy ride for them.
Here are some of their more bizarre efforts…
Trademark request: ‘That’s hot’
When Paris was in reality show The Simple Life with Nicole Richie, she had habit of saying “that’s hot” to describe certain items and events.
In 2006, she decided that the ‘catchphrase’ should be hers alone and tried to trademark it.
Paris was actually successful to a degree, as it was agreed that it only applies to clothing and alcohol.
Curtis ‘50 Cent’ Jackson
Trademark request: 50 Cent
Rapper Curtis Jackson, who is known mainly as 50 Cent, has taken the use of his name very seriously and woe betide anyone who tries to us it.
He wanted 50 Cent trademarked so that it “applies to everything from shirts and pants to ‘pre-recorded phonograph records’”.
To show his intent, he even sued Taco Bell in 2008 because the commercials advertising their 79, 89 and 99 cent menu were ‘infringing’ on his name.
Beyoncé and JAY-Z
Trademark request: Blue Ivy Carter
In a similar vein to Kim and Kanye bagging the rights to Psalm West, in 2012 Beyoncé and JAY-Z trademarked the name of their first daughter, Blue Ivy Carter.
The application was filed just days after she was born and the name is officially registered under Beyoncé’s company, BKG.
Trademark request: ‘Let’s get ready to rumble’
Michael Buffer may not be a name that springs to mind when it comes to celebrities but his catchphrase’certainly will be.
The boxing announcer coined the phrase “Let’s get ready to rumble” and in 1992 he trademarked it.
Proved to be a smart move as he has since made more than $400 million from selling it to movies and games makers.
Trademark request: Phrases from her 1989 album
Taylor Swift felt that she had hit a cultural high with her 1989 album and decided to make sure she kept control of some of her more memorable lyrics.
From her 2015 hit album, she looked to protect phrases including “This sick beat”, “party like it’s 1989”, and “cause we never go out of style”.
What’s more, she was successful in stopping them being used for merchandise from clothes to “whips, harness, and saddlery”.
Trademark request: Kylie
One of the bitterest battles over a name was when Kylie Jenner took on Kylie Minogue for the use of their forename.
Jenner wanted to use it for ‘advertising and endorsement services’ but pop princess Kylie was having none of it and took the makeup mogul to court.
It ended with Jenner’s request being denied, though she has carried on using it for her brand anyway.
Trademark request: 22 different phrases
There was a time when Charlie Sheen was not in the best frame of mind and had a very public meltdown.
At the height of it he decided to try and trademark 22 of his more memorable mutterings, including “Duh, Winning,” “Vatican Assassin,” “Tiger Blood,” “Rockstar From Mars,” and “I’m not bi-polar, I am bi-winning”.
Unsurprising it was a rejection on all fronts by the US Patent and Trademark Office.
Nicole ‘Snooki’ Polizzi
T rademark request: Snooki
Jersey Shore star Nicole ‘Snooki’ Polizzi was better known by her nickname and at the height of her fame, decided to get it trademarked.
There was disappointment though as it was decided that ‘Snooki’ was too close to children’s book star, Snooky the Cat, who already had the trademark, so her claim was denied.
Trademark request: ‘You’re fired!’
There was a time when Donald Trump was more famous for being the hiring and firing boss who headed up TV reality show The Apprentice (in the US anyway).
He wanted the catchphrase “You’re fired!” for his own but it was rejected as it was too close to “You’re hired”, which was already used for an educational board game.
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