The Weeknd goes full ‘Concern and Loathing in Las Vegas’ within the new video for his single, ‘Heartless’.
Directed by Anton Tammi (who simply helmed Halsey’s ‘Clementime’ and ‘Graveyard movies), the cinematic visible sees The Weeknd alongside his producer / cohort Metro Boomin shutting down Las Vegas streets and the enduring Caesars Palace.
“Be a part of The Chaos Now,” the singer wrote after sharing the official video on socials.
It’s the proper setting for a tune about debauchery and the type of apathy and vacancy that set in afterwards. In between hitting the craps tables, issues get just a little bizarre after Abel licks a hallucinogenic frog, and the video turns right into a full on psychedelic journey. Flower preparations flip into summary artwork and the lights of Sin Metropolis not appear welcoming, as he runs down Freemont Road in downtown Las Vegas.
‘Heartless’ is one in every of two back-to-back singles The Weeknd dropped final week. His different new single ‘Blinding Lights’, made its premiere in a Mercedes-Benz industrial starring the singer. Abel additionally served as a the inventive director on the mission, additional increasing his inventive resume.
Following its midweek launch, ‘Heartless’ debuted at No.32 on the Billboard Sizzling 100 chart. The monitor was produced by Metro Boomin, Illangelo and The Weeknd.
However The Weeknd was by no means a singles artist. The experiment R&B-pop singer dropped his final mission, My Pricey Melancholy EP with little to no fanfare in March 2018, and let audiences benefit from the gradual burn.
With two new singles within the combine, followers are already speculating new album announcement is coming within the close to future.
Developing this week, the Weeknd may even carry out on The Late Present With Stephen Colbert on the fifth and sixth of December, adopted by his characteristic movie debut within the forthcoming Safdie brothers’ film Uncut Gems, which stars Adam Sandler and premiers on 13 December.