The Art of World-Building: Beyoncé, Kendrick Lamar & More


“O brave new world / That has such people in’t!” –William Shakespeare, The Tempest

Drum roll. Anticipation builds as the tempo increases. Dancers step into formation, the creator of this universe struts to center stage. Beyoncé Knowles-Carter, First of Her Name, Homecoming Queen. Welcome to her world.

The art of world-building is the art of making dreams reality. It starts with an idea and blossoms into something we experience with our senses. Every character has a role; every detail has a purpose. Previously confined to the realms of fantasy and science fiction, world-building has increasingly become a key feature in the work of our favorite artists.





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