Holly Peterson’s Posh and Playful Presidio Heights Home

Holly Peterson descends the staircase of her Presidio Heights residence carrying a FITE prime and a Rochas skirt. (Annie Barnett)

In her century-old residence, the style designer retains issues playful and posh.

When it got here time for Holly Peterson to assemble the newest look e book for FITE, her rising line of luxurious tees, location scouting wasn’t too difficult. That’s as a result of an ideal venue was proper in entrance of her: the Presidio Heights manse by architect Julia Morgan that she and husband, Karl, together with their 12-year-old twins, Karter and Kennedy, have known as residence for the previous 12 months.

With roughly 12,000 sq. ft throughout three ranges, plus a yard with views of the San Francisco Bay and the Golden Gate Bridge, there are many spots for a photographer to arrange. A white T-shirt-and-jeans ensemble, in proximity to a pair of crimson heels, pops towards the media room’s leopard-print sectional. A powder room lined in Martinique banana leaf wallpaper — a motif made well-known by the Beverly Hills Lodge — additionally gives an arresting picture op. Then there’s the karaoke room, the place a fringed and tufted Tiffany-blue velvet couch that spans almost the size of the house is the backdrop fora mannequin carrying a FITE scoop-neck, short-sleeve T-shirt below a metallic costume.

That costume, says Holly, was the impetus for FITE, which is out there on-line (fiteluxury.com), in addition to at Betty Lin in San Francisco and Romi Boutique in Palo Alto. “I used to be searching for a extremely fairly T-shirt that I may put on beneath attire, so I may put on them throughout the day — type of costume them down and make the most of these costly attire that I used to be solely carrying at evening or for particular events,” she explains. “I couldn’t discover one, so I set out with a pal of mine to make one. Different buddies mentioned that they might like to have one, too, so I began making a number of only for my buddies.”

In her closet, Peterson, wearing a Blumarine vest and an Andrew GN skirt, surveys her shoe assortment. (Annie Barnett)

In 2017, she launched FITE – a portmanteau of “fitted” and “tee” — with a cashmere-and-modal scoop-neck model in black, white and navy. The gathering has broadened to camisoles and tank tops, crewnecks and V-necks, short-sleeves and long-sleeves. Linen items debuted final 12 months, and this fall FITE introduces three new colours: grey, inexperienced and burgundy. The tops are made at a family-owned manufacturing facility in Los Angeles and, Holly notes, checks the bins for a fantastic tee: flattering, lengthy lasting, versatile, mechanically cleanable and sustainably made (the latter has turn out to be an rising precedence for the model). “Shopping for fewer high quality objects actually does have an effect in your wardrobe and the setting, so purchase the T-shirt that goes with the whole lot,” says Holly, whose headquarters are positioned within the Presidio, a brief drive from her home.

The home is, after all, rather more than only a cool set for picture shoots: It’s the place the Petersons are laying down roots after seven years in London. Holly, previously an actual property agent, met Karl 15 years in the past, when the then-CEO of the journey web site Hotwire was home looking. Earlier than they started relationship, she bought him a home in Cow Hole. “We began going out as buddies for some time,” she remembers, “and that blossomed into romance.” They married in 2006 — based on Holly, their reception on the de Younger Museum was the establishment’s first after it opened in Golden Gate Park — and acquired the place in Presidio Heights in 2009. By this time, Karl was again at TPG, the non-public fairness agency the place he had labored previous to co-founding Hotwire. Lower than a 12 months after the household moved in, TPG tapped him to move its European operations, which meant decamping to London.

An Anish Kapoor work above the hearth and a blue DS-600 couch by de Sede are
among the many front room’s standout parts. (Annie Barnett)

Whereas they had been residing overseas, the Petersons initially rented out the home. Then in 2015, they supplied it up for the San Francisco Decorator Showcase, the annual fundraiser for College Excessive College’s monetary support program that includes dozens of designers remodeling a dwelling. A 12 months later, upon returning to San Francisco — the place Karl is now managing accomplice of TPG Tempo — their plan was to renovate the home after which transfer again in. Following the two-year renovation, just a few parts from the Showcase stay, together with the eating room’s hanging wall panels that Cecilie Starin commissioned San Francisco avenue muralist Ian Ross to create, and the grasp bathtub’s graphic ground tile association by Tineke Triggs of Inventive Designs for Residing.

For the revamped interiors, Holly enlisted the London-based designer Samantha Todhunter, who additionally did the Petersons’ residences in London and Aspen. The rooms on the bottom ground now share a palette of blues and grays. The household spends essentially the most time within the open-plan kitchen and household room, which boast entry to the outside. “The children are doing homework, Karl’s watching the information, we’re consuming dinner and simply speaking concerning the day,” says Holly of the multifunctional space. “And it opens out onto the deck and we will eat outdoors if it’s good sufficient.”

Peterson, in a Balmain blazer, saved the Ian Ross mural from the Decorator Showcase, mating
it with a sequence by artist Mr. Brainwash. (Annie Barnett)

Upstairs, among the many enviable areas are the generously sized his and hers dressing rooms: Karl’s is painted a shiny darkish teal, whereas Holly’s is white and brilliant (it’s her favourite room in the home). Additionally on this degree is his residence workplace, that includes rosy-hued lacquered partitions and built-ins — and the place a pair of silkscreens from Andy Warhol’s Greenback Indicators sequence hangs. The house’s blue-chip artwork assortment is in Karl’s purview. In the lounge, above the hearth, Roy Lichtenstein’s Nude With Blue Hair was swapped out final month for a newly acquired Anish Kapoor sculpture. Close by is a piece from David Hockney’s The Arrival of Spring in Woldgate, East Yorkshire in2011 set up. On show in a hallway, a Barnaby Barford mirror entitled Gluttony, a part of his The Seven Lethal Sins, consists of ceramic flowers that incorporate takeaway meals menus.

Even with a lot compelling artwork and design to absorb, the karaoke room succeeds in standing out. How may it not, with its rose-gold disco balls, John Robshaw block-printed textile on the partitions and good-time vibes? Holly, who likes to sing alongside to Tom Petty, selected to have a karaoke room over a fitness center. (Therefore, her Peloton resides within the media room.) Prime to backside, inside and outside, the home displays its house owners’ personalities to a T. “That is undoubtedly who we’re,” says Holly. “It’s very grown up and basic, but in addition snug and tremendous enjoyable.”

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